BACK TO LIVE
Yellow reflections creeping into your once-pristine bleached, blonde, gray, or white hair? We understand the frustration. Franck Provost’s Neutralizing ritual is your answer, promising to restore that vibrant shine you once loved.
Why Does Light Hair Turn Yellow?
Whether it’s the result of frequent bleaching sessions or natural depigmentation, certain hair types are predisposed to take on an undesirable yellow hue. The underlying cause? Their excessive porosity, making them unable to hold onto pigments. Such hair becomes especially vulnerable when exposed to sunlight, chlorine, high-temperature hair tools, or even everyday pollution. As such, this hair type requires tailored care to address its unique challenges and enhance its inherent brilliance.
Franck Provost’s Neutralizing Solution
Expertly crafted with active purple pigments, Franck Provost’s Neutralizing ritual is specifically designed to combat those unwelcome yellow tones. Its secret weapon? Hyaluronic acid. Known for its ability to retain a staggering 1000 times its weight in water, hyaluronic acid ensures deep hydration, targeting the issues brought about by excessive bleaching. But that’s not all. The ritual also incorporates white tea, a powerhouse ingredient bursting with anti-aging properties such as vitamin C and polyphenols. These potent antioxidants work to ward off free radicals that cause yellowing while extending the purple pigment’s neutralizing effects.
The Result? Expect hair that’s rejuvenated, free from yellow undertones, and beautifully shiny.
Pro Tips for Light Hair Care:
Frequency Matters: Use the Neutralizing shampoo and treatment once or twice weekly. This can be supplemented with the Moisturizing Shampoo or one suitable for delicate hair.
For Intense Results: Let the neutralizing products sit on your hair for a few minutes for deeper action.
Guard Your Tresses: Arm your hair with a protective treatment, like the Treatment Mist, to fend off external aggressors. Persistent Yellowing? Consider booking an appointment at a Franck Provost salon for a specialized patina treatment. It’ll revive your hair’s color while boosting its shine and softness.
Sunshine Ahead: Heading outdoors? Always remember to use sun protection for your hair. And of course, a chic hat never hurts!
Say goodbye to unsightly yellow reflections and welcome back the vibrant, radiant hair you’ve always cherished!